An investigation of performance marketing techniques on conversion rates: A case study of an online subscription service in Kaduna.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Performance marketing has revolutionized digital advertising by emphasizing measurable outcomes and return on investment. Online subscription services in Kaduna are increasingly adopting performance marketing techniques such as pay-per-click advertising, affiliate marketing, and conversion rate optimization to drive subscriptions and revenue (Ibrahim, 2023). This study investigates how these techniques directly affect conversion rates by focusing on data analytics, targeting strategies, and user experience enhancements. Digital platforms provide marketers with real-time insights that allow for the rapid adjustment of campaigns to maximize conversions (Nwosu, 2024). The research discusses the evolution of performance marketing in the context of an online subscription service, highlighting the shift from traditional advertising to a model where success is quantified by actions rather than impressions. Moreover, the study explores the challenges inherent in balancing cost and quality in digital campaigns, as well as the implications of evolving consumer behavior on conversion metrics. By drawing on contemporary research and industry best practices, this investigation aims to elucidate the mechanisms through which performance marketing strategies contribute to improved conversion rates and overall business growth (Ogunleye, 2023).
Statement of the problem:
Online subscription services in Kaduna face the challenge of converting digital traffic into paying customers despite significant investments in performance marketing. The dynamic digital landscape, coupled with evolving consumer preferences, means that traditional advertising methods are increasingly ineffective. There is a gap in understanding the precise impact of various performance marketing techniques on conversion rates. Marketers struggle to identify the most cost-effective strategies and optimize their campaigns to achieve measurable improvements in conversion performance (Ibrahim, 2023). This study seeks to address these challenges by evaluating the effectiveness of current performance marketing techniques and identifying actionable improvements to boost conversion rates (Nwosu, 2024).
Objectives of the study:
To evaluate the effectiveness of performance marketing techniques on conversion rates.
To identify key factors that drive successful digital conversions.
To propose optimization strategies for performance marketing campaigns.
Research questions:
How do performance marketing techniques affect conversion rates for online subscription services?
What factors contribute to higher digital conversion performance?
What strategies can optimize performance marketing efforts for improved ROI?
Significance of the study:
This study is significant as it provides digital marketers with insights into effective performance marketing strategies that can enhance conversion rates. The findings will offer actionable recommendations for optimizing campaigns, ultimately improving revenue growth for online subscription services (Ibrahim, 2023; Ogunleye, 2023).
Scope and limitations of the study:
This study is limited to examining performance marketing techniques for an online subscription service in Kaduna, Nigeria, and does not extend to other marketing strategies or sectors.
Definitions of terms:
Performance marketing: A digital marketing strategy focused on measurable actions such as clicks and conversions.
Conversion rate: The percentage of users who take a desired action.
Online subscription service: A digital platform offering subscription-based products or services.
Related Project Materials
An appraisal of the impact of sports coaching styles on students' participation in physical education in Gombe Local Government Area, Gombe State.
Background of the Study
The evolution of sports coaching styles has significantly influenced the participation levels of s...
An assessment of forensic anthropology in solving cases of buried homicide victims in Oyo East Local Government Area, Oyo State
Background of the Study
Buried homicide cases present unique challenges in forensic investigations, particularly in region...
A Study of the Use of Film for Conflict Resolution in Gassol Local Government Area, Taraba State
Chapter One: Introduction
Public Relations and Grassroots Football Development: A Study of Gusau LGA, Zamfara State
Chapter One: Introduction
1.1 Background of the Study
Grassroots football serves as the founda...
An investigation of ethical product marketing on consumer trust: A study of a green food company in Abuja
Background of the study
Ethical product marketing involves the promotion of products with a commitment to fairness, transp...
THE MANAGEMENT OF INSURANCE COMPANIES TOWARDS THE DEVELOPMENT OF BUSINESS ENTERPRISES
ABSTRACT
This project work titled ‘’the management of insurance company towards the development of business enterprises&rsquo...
PROBLEMS OF NEW BANKS IN NIGERIA
Abstract
The purpose of the study was to identify challenges facing New banks in Nigeria. A descriptive...
The Role of Ethical Journalism in Promoting Social Justice in Zaria Local Government Area, Kaduna State
Chapter One: Introduction
1.1 Background of the Study
Ethical journalism plays a pivotal role in...
An Appraisal of the Influence of Customer Relationship Management on Supply Chain Responsiveness: A Case Study of PZ Cussons Nigeria in Kebbi State
Background of the Study
Customer Relationship Management (CRM) is a strategic tool that enhances a company's ability to...
SANITATION PRACTICES AND IMPLICATION ON STUDENT’S HEALTH (CASE STUDY OF ENUGU STATE COLLEGE OF EDUCATION (TECHNICAL) ENUGU)
ABSTRACT
Sanitation practice implication on student’s health in Enugu State College of Education (Technical) has b...
